Our subscribers are missing an amazing product: Claro video with over 30,000 titles and monthly premiers, a service well above the competition.

We were sure that once they tried it, they would want to keep it. So we wanted to needed to make our customers try it.

We converted the bill in a pack of microwave popcorn. Creating an entirely different way of inviting them to use the service. We knew that once they tried Claro Video, they couldn't resist subscribing.

First, we sent Yummy Bill to our top 2.000 users, identifying the ones that had never used Claro Video. A massive 498.000 more bills is projected by the end of 2015.

We increased consumption Claro Video by 29% with only 1 Impact.

We achieved an effectiveness of 89%.

With a cost of less than $1 per contact, we got 6440% of ROI per suscriber.

Claro, the biggest cable TV provider in the country, had a big opportunity: only 5% of subscribers are using our Pay Per View service: Claro Video.