The HCP group most likely to adopt the FreeStyle Libre system includes endocrinologists, primary care physicians, and diabetes nurse educators who encourage patient empowerment and are tech savvy. The initial target segment included those HCPs who saw their patients as partners.

Monitoring glucose is critical for all people with diabetes. HCPs around the world confirmed that the hassles their patients face testing glucose levels several times a day, including routine finger pricks, lancets, and test strips, are a potential barrier to patients getting the information they need to manage their glucose levels. The pain and inconvenience of current methods have paved the way for the discreet, bloodless solution Abbott Diabetes Care has developed. Now there is a new way to check glucose in a flash. Introducing the FreeStyle Libre flash glucose monitoring system. Glucose testing will never be the same again—why prick when you can scan?