As a digital location, Cologne unites agencies, businesses, start-ups and investors. As a means of bringing together the different web workers, there are numerous user groups, meet-ups, BarCamps and conferences. The focal point of this is INTERACTIVE COLOGNE: a festival showcasing digital trends and visions from the worlds of technology and the creative and internet sectors. In addition to its digital expertise, Cologne also has a world-renowned tourist attraction to offer: Cologne Cathedral – the second highest church building in Europe and a UNESCO World Heritage Site.

For the conference participants of INTERACTIVE COLOGNE, an unforgettable experience should be created that combines technology and creativity and is linked to Cologne as a location.

Although relatively new, the digital conference “Interactive Cologne” is already well known among coders and digital tinkerers.

Our job was to take it to the next level by rousing the interest of people outside this group.

The problem: to break the conference free from its “special interest” image and open it up to a wider audience.

The outcome: we stimulated people’s curiosity in technology by inspiring them with it—and this still resonates in the minds of those both inside and outside “the scene”.

The solution: we hosted an event where advanced technology was transformed into an emotional experience, bringing those involved closer to the issue.

By using their own Smartphones, visitors became part of a process in which art, technology and a cathedral merged to create a unique concert.