Nokia is and intends to stay the market-leader in regard to "mobile navigation“.Strategic insight: Navigation is not only the goal, but the way. We developed the thought to emotionally associate navigation with "My favorite spot“. Exactly this is possible with the help of Nokia’s geo-targeting software and devices.

The idea: A microsite that collects and displays users’ favorite spots, and also informs about Nokia services. Users are able to mark and upload pictures of their favorite spots on an interactive map of Germany. The most beautiful and bizarre pictures are put on “out-of-home” advertising panels in eight German cities.