Innovation > Innovation
DENKWERK, Cologne / SKARV / 2016
Overview
Credits
CampaignDescription
SKARV is a scarf: a scarf that transmits sensations. It is quite possibly the most genuine digital connection between people who are emotionally close but physically far away.
These individual “sensations” on the smart phone screen are transmitted via the app to the scarf wearer – and then they are felt through the 12 embedded vibrating motors.
Execution
The (loop) scarf is embedded with 12 extremely flat vibrating motors, which can be intuitively and individually-controlled via the App. The vibration pattern on the screen – duration, order and intensity – is transmitted as a unique “sensation”. The scarf itself is 3-D knitted with eco-friendly yarn. The battery is charged via Micro-USB and communication occurs over Bluetooth on a smart phone. SKARV is genuinely innovative – its technological uniqueness has been confirmed by the patent office. The system is beyond the prototype stage and we are currently in negotiations with labels for its production.
Outcome
SKARV is truly new. Everything is ready to be scaled – but negotiations are still ongoing (and in many respects have nothing to do with the product itself). What makes us very confident – and what ultimately led to SKARV, were the qualitative test results: whoever tries it on and experiences it, does not want to give it back.
Relevancy
We developed the first wearable you actually want to wear.
Synopsis
Whether a pair of glasses or a watch – it’s clear that everything is becoming more digitized, as is so impressively demonstrated by these examples from the most successful company in the world. However, these also show what a difficult position wearables are in.
Perhaps it is because “digital” today is often equated and associated with a “screen.” Technological possibilities dominate considerations – and not what people would accept or actually wear.
This conflict area and its range of possibilities is what we wanted to explore. We wanted to introduce a new concept and develop a wearable that a person not only can wear, but wants to wear. This requirement was our starting point.
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