Sometimes you have to “break down a dream to bring it to life. This is exactly what we did. As a first step, we virtually disassembled this vision into its smallest components so that in the second step we could easily sell these (affordable) pieces in what could possibly be the first online shop for hope.

When you hear “slum” and “Africa” certain images automatically come to mind. This is exactly what we wanted to avoid, because pity has nothing to do with the vision for New Baraka. To this end, we worked solely with illustrations– in a style which unmistakably and strikingly expresses both the positive energy and the idea.