Film > TV & Cinema Film
McCANN XBC, New York / MASTERCARD / 2015
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Americans don’t take all of their vacation days. Which is a shame because studies show travel makes you happier and more productive, and helps kids do better in school. Not to mention it’s good for the economy. So our idea was to take on the issue by getting people to take at least one more day a year. We enlisted kids to call out their parents and give them compelling reasons to use their paid vacation days. Because one more day is priceless.
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