Film > TV & Cinema Film
McCANN XBC, New York / OPPENHEIMER FUNDS / 2016
Overview
Credits
BriefExplanation
“Women” opens with the strong faces of women leaders with titles that depict the clichés about women’s leadership styles. The titles change to reveal that these clichés are wrong, and that women’s leadership is a beautiful thing. And, in fact, women are founding businesses at an increasing rate. Big opportunity.
EntrySummary
Financial services advertising in the U.S. is staid and corporate, anything but brave.
Taking an optimistic stand is unusual.
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