“Granny” opens with the wrinkled faces of the elderly with words that suggest the typical point of view on aging. Then the spot reveals that aging isn’t what it used to be. Vital octogenarians and beyond are fueling the world economy. Oppenheimer’s unique point of view means they spot financial opportunities that come out of that insight.

Financial services advertising in the U.S. is staid and corporate, anything but brave.

Taking an optimistic stand is unusual.