Outdoor > Digital Outdoor

STAND UP TO CANCER EEG EXPERIENCE

McCANN XBC, New York / MASTERCARD / 2016

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Overview

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Overview

BriefExplanation

We designed a statue-like, 8-foot art piece of two kneeling figures.

EEG headsets that measure the intensity of three different brainwaves were integrated into the installation; their outputs were converted to affect the movement of the figures.

Two participants at a time competed to see who had the most concentrated mind and who could stand up to cancer first: the more focused a participant was, the stronger their brainwaves and the faster their figure erected.

EntrySummary

The activation was held at The Night Before the Oscars for celebrities and industry executives

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