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KIDS

McCANN XBC, New York / MASTERCARD / 2015

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Film

Overview

Credits

Overview

BriefExplanation

We enlisted kids to call out their parents and give them compelling reasons to use their paid vacation days. Because one more day is priceless.

Execution

Kid 1: We’ve heard that over 400 hundred million vacation days go unused every year

Kid 2: Really?

Kid 3: That’s the stupidest thing I’ve ever heard

Super: We agree.

MasterCard logo

Kid 4: That makes me mad

Kid 5: “urg”

Kid 6: (Puts head in hands)

Kid 1: They’re paid vacation days

Kid 7: That’s messed up.

Kids 8: We’re sure you have your excuses but our reasons for wanting to travel are better

Kid 4: Word

Kid 9: If you guys agreed to travel more, we’ll all do better in school

Kid 2: There have been studies

Kid 6: We’ll have a better understanding of other cultures

Kid 4: I will learn to parle français

Kid 8: Wi Wi

Kid 10: I wanna see the sun I wanna see the mountains

Kid 2: New York, France,

Kid 10: I wanna see the forest

Kid 2: New Jersey

Kid 1: I need vitamin D

Kid 3: Vacation

Kid 6: We’re not asking for much

Kid 10: We just want one more day

Kid 7: One more day

Kids on bus: One more day chant

Kid 4: Just a day

VO: Pledge to take one more day of vacation. And make the most of it with MasterCard

Kid: “ahhhhhhh”

Kid: Because one more day is priceless.

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