Film Craft > Film Craft
Alt.VFX, Brisbane / SUNTORY HOLDINGS LIMITED / 2014
Overview
Credits
BriefExplanation
This epic new film that turns a classic folk story on its head to promote Pepsi Nex Zero. "Momataro," aka The Peach Boy, is about a young man born from a peach who goes on to befriend a dog, monkey and pheasants, who later band together to battle a big bad red demon.
There is an avante-garde, music video style twist to the story, depicting the characters in stylish costumes as they take on the intimidating red beast(ONI). The modernized update serves as a perfect metaphor for the battle brand Pepsi faces against its biggest (red) rival.
Execution
Based on the Japanese fable “peach Boy” or Momotaro, the first installment of a three episode series required Alts creature design expertise to build a giant 100m lava demon(ONI) or Oni. This makes cameo appearances in the first two installments setting up for the final showdown in the third. Shot entirely in LA and Nevada.