Design > Graphic Design & Design Crafts
ROCK-MUSICAL “MY TALE OF YOTSUYA KAIDAN”
TUGBOAT, Tokyo / SIS COMPANY / BUNKAMURA / 2013
Overview
Credits
OVERVIEW
BriefExplanation
Fusion of rock music and the tale of ghost Kabuki.
The objective was to communicate its own unique play style.
ClientBriefOrObjective
This is to promote the play of the ghost story “Yotsuya Kaidan”, one of the most famous Japanese ghost stories of all time written in 1825 for Kabuki.
Based on the original story, i.e. a tale of betrayal, murder and ghostly revenge, this play was arranged with rock music adding a modern touch.
Implementation
Give a fresh, edgy impression to a familiar, classic story.
Outcome
Resulted in attracting new audiences to the play. Established as new “Rock musical” style play in Japan.
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