The result was astonishing: Even the tobacco industry doesn’t allow people to smoke everywhere. Consequently, we came to a simple, understandable conclusion: 'If the tobacco industry can stop smoking, you can also stop it.'

Our idea: We called well-known tobacco companies and started a conversation with one of the employees. We wanted to know whether it is allowed to smoke at the work space at a tobacco company.

The online service 'happy non-smoker' turns smokers into non-smokers whenever it is possible. Our task was to develop a radio spot campaign which convinces smokers to stop their addiction.