500,000 blood conserves are needed in Austria every year. Our job was to animate Austrians to donate blood, especially during summertime, where the number of blood donations normally is reduced about 10%, due to holidays.

Normally the number of blood donations reduces by around 10% within the summer and holiday months but this year the number remained consistent thoughout the whole year.

Every summer, almost every Austrian becomes an unwilling blood donor as millions of mosquitos are harassing us. Especially when sitting outside, for example in wine gardens & taverns.So we decided to distribute anti-mosquito-sprays, labeled with the motto 'Every drop counts - blood donation saves lives'.The spray flasks were produced in April and in July, at the peak of the mosquito plague in Austria, we tasked promotion teams to hand them out to the thankful guests in the wine gardens & taverns of Vienna.

It's better to donate blood voluntarily - and save lives - than to donate it unvoluntarily by being pestered by mosquitos. Furthermore, as 'Every Drop Counts' we helped people save their blood for blood donations by handing out anti-mosquito-sprays to them.And grateful they were!!