A Red Cross blood-donation bus tours the Austrian countries. Our job was to advertise when and where the bus would stop. In order to do this, a promotion was devised to be carried out within parishes throughout Austria.

The life notices created much discussion amongst church-goers and within the individual parishes. The number of blood donations collected via the blood-donation bus increased by 15% on the previous years.

Within Austria it is standard practice to hang up death notices within church entrances, which is where we hung our posters created in the style of the classic death notice.

However, in contrast to the death notices, our life notices created awareness of how many lives can be saved yearly with the help of blood donations - and advertised the next blood-donation tour bus data for that area.

The target group, people on the Austrian countryside, is conservative and Catholic.So we searched for a promotion which Catholic people will see at least once a week - when there is churchtime.