The opening day of the model-makers' fair was until now the least-visited day of the whole fair. The aim was to change that this year.Fortunately, in 2011, the beginning of the fair coincided with Independence Day in Austria.

Our job was to redirect visitors of the Independence Day's celebration to the model-makers' fair.

The previous visitor number record was increased by a further 4% and the model-makers' fair enjoyed its best ever opening day.

We sent a self-made tank to join the traditional military parade at the Heroes Square in Vienna. Remote-controlled, with a total weight of 320 kg and to the scale of 1:5.Past the cordoned areas, the police and the military, our tank pushed relentlessly through to his huge counterparts, the real tanks and military equipment displayed at the Heroes Square.

The magic of model-making is to make things smaller. In intruding upon the military parade with our mini tank, we transferred much of this magic directly to the Independence Day's celebrations, drawing attention to the start of the model-makers' fair.But more important: Guerrilla advertising has never been taken so literally!!