Görtz is one of the largest shoe retailers in Germany. But how can they increase their sales without increasing the number of stores? They were asking for a way to sell shoes in the digital age.We knew the decision of buying a shoe model is visually driven: more so by how a shoe model looks on you when you wear it.

People had fun trying, discovering and buying new sneakers, exotic shoes and shoes in funky colours. The Görtz mobile online store saw their busiest time during the course of our campaign and Görtz plans to expand their virtual stores to other countries and possible continents. It allows them to set up a full featured shoe store on minimal space.

Our client asked for a new way to sell shoes in the digital age. So we developed a technology that uses regular outdoor media in an innovative way, letting you try on and buy any shoe from the online store, in any colour, in any size.

Our technology allowed to virtually try on any shoe, any colour, any size and see it like you actually wear it. Through the innovative use of outdoor media we allowed the shoe stores to be set up virtually anywhere. For the launch of the technology we chose the most frequented places: central stations.