To enable people who have consumed alcohol to stop and think prior to drive their vehicles. Everybody knows that the consumption of alcohol may mix up our senses, which turns driving drunk an extremely dangerous attitude. In this sense, we tried to make an action with the intention to show this to our target in a friendly and gentle manner and for that reason we thought in a manner to warn them before they enter into their vehicles.

Agência3 create sticks with the sentence: IF YOU DRINK, DO NOT DRIVE! White Rum (Cachaça), Magnífica!

We would like to inform that most of the people who saw the sticks pasted in their vehicles, were surprised and reacted in a friendly manner to this advertising action. We were informed that several people deliver their vehicles keys to a friend which have not consumed alcohol, in order to enable them to drive their vehicles and some others went home by cab. Most important of all, all of them were able to think about the irresponsible attitude that they would be doing by driving drunk and were able to think about that in safe way on their way to home (not driving).

The sticks were pasted in the doors of vehicles parked near nightclubs and pubs.