We took a popular local children's sing-along concept, known as the chain song, and used it to show different stories about how easily one small mess can lead to others, resulting in much bigger messes. Luckily, this 'chain of mess' phenomenon can be stopped with Bounty.Since we're striving to portray Bounty as ‘the Puerto-Rican paper towel', we decided to use the most authentic local musical genres we could find to get the message across. This third instalment of the Reguerosoneo campaign is in the style of ‘reguetón’ and it deals with Puerto Rico's most popular sport: boxing!

SFX: Reguetón musicMVO: The fightThe fightThe fight on the house TVThe husbandThe husbandThe husband that invites all his pals to come over to watch the fight on the house TVThe pals comeWith more palsAnd the pals of the pals and the not so much pals that the husband invited to come over to watch the fight on the house TVFVO: Honey, we’re out of chairs!MVO: They bring pizzasFor the munchiesAnd snacks and stuff that are brought and spilled by the pals of the pals and the not so much pals that the husband invited to come over to watch the fight on the house TVA wife with Bounty in hand.ANN: Stop the mess with Bounty.

SFX: Music a ReguetónMVO: La peleaLa peleaLa pelea en la tele de la casaEl maridoEl maridoEl marido que invita a sus panas a ver la pelea en la tele de la casaVienen panasCon más panasY los panas de panas y los no tan panas que el marido invita a ver la pelea en la tele de la sala de la casaFVO: Papi, no hay sillas!MVO: Traen pizzasPa’ los munchiesY papitas y cosas que traen y que riegan los panas de panas y los no tan panas que el marido invita a ver la pelea en la tele de la sala de la casaUna esposa con Bounty en la mano.ANN: Detén el reguero con Bounty.