We focused on a sport "Men’s Gymnastics", which fitted our product characteristics of Calpis(Calpico) Soda, and brought a viral spill by inventing an imaginative "Calpis Soda Men’s Gymnastics team" through the use of CM, graphic, Web and guerrilla. In the Brand site which served as our medium base, we prepared contents that created the atmosphere of Capis Soda Academy. Furthermore, a virtual setting (on the web) was prepared for people of various ages to compete in a men gymnastics competition. In the competition of "Calpis Soda Cup" site, brand appeal was made by having people vote besides the official judges for the special prize. We aimed for a brand experience apart from the website through having a special page expose all the teams performances, including those lost in the preliminaries, on Youtube, hopefully creating a buzz in parallel.