The challenge: Positioning Bacardi Breezer as the "right summer drink" for young women (20-35) and doing so on an extremely low budget.The Solution:The Bacardi Breezer trendy summer collection – everything a girl needs in order to look hot this summer: the perfect drink (Bacardi Breezer), the perfect accessory and…an ugly girlfriend by her side.

Girls were invited to browse between our 4 collections and get an ugly girlfriend that will compliment their look…The Results:Hundreds of bloggers posted and commented about the outrageous campaign. And most importantly, Bacardi Breezer’s sales went up!