The challenge: exposing mobile consumers to the verity of Nokia's new 9 devices available to them.

The solution: building the world's first interactive mobile catalogue – the Nokia SMS race. A real live race between 9 Nokia devises, on miniature carts, moved by internet users' text messages.

The user, whose text message put the winning phone across the finish line, won that phone!!!The results: The race platform enabled us to expose users to the range of phones. Over 10,000 messages were sent in EACH race. 70 people won new Nokia phones and everyone else online was talking about the races.