Media > Product and Service
JWT COSTA RICA, San Jose / PFIZER / 2007
Overview
Credits
CommunicationGoal
For a week, we’ve sponsored the TV show Dawson’s Creek, so we’ve had the opportunity and the rights to produce bumper ads during the show.
Effectiveness
A good idea that transformed the meaning of bumpers ads into something else for our client, which let us give the message in a more impressive way.
Execution
Our idea was to introduce the ads inside the program itself, so we’ve created a 3D fly and put it on Dawson’s mouth in different love scenes.
MediaStrategy
TV Audience
More Entries from Fast Moving Consumer Goods in Media
24 items
More Entries from JWT COSTA RICA
24 items