Commonly, certain YouTube channels or videos cannot be seen in Costa Rica since they are only enabled for viewing in the US.

For Liberty Express, a company dedicated to transporting Internet purchases from the US to Costa Rica, solving this problem was a perfect strategy for promoting its service.We created the deliveredbyliberty.com website. People just had to hit the link for the video they wanted and Liberty Express would bring it.

Once the video was loading items would appear beneath it from different virtual shops related to the video along with text inviting them to create an account.

The objective of the brief was to increase the number of affiliates of the service offered by Liberty Express.

The website has increased the number of affiliates by 35%, and purchases from the US through Liberty Express have grown by 28%. Due to its high volume of traffic, deliveredbyliberty.com has ceased to be a campaign website and has become the official brand site.

Costa Ricans spent a lot of time on YouTube, but usually the episodes or special content of their favourite TV shows cannot be seen, so solving this problem was the perfect strategy to promote Liberty Express service.At a time when SOPA is one of the hottest topics of the year, the idea has led to loads of free media, and put the brand in everybody’s mouth.