Media > Product and Service

THE FLY

JWT COSTA RICA, San Jose / PFIZER / 2007

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Overview

Credits

OVERVIEW

CommunicationGoal

For a week, we’ve sponsored the TV show Dawson’s Creek, so we’ve had the opportunity and the rights to produce bumper ads during the show.

Effectiveness

A good idea that transformed the meaning of bumpers ads into something else for our client, which let us give the message in a more impressive way.

Execution

Our idea was to introduce the ads inside the program itself, so we’ve created a 3D fly and put it on Dawson’s mouth in different love scenes.

MediaStrategy

TV Audience

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