Results:After the 3 months of strategy:We made over 5000 online friends.The monthly economic donations were tripled.102 dogs were adopted.The other dogs in the shelter got sponsored by the people.Free media coverage.Over half the friends on Facebook became activists of the cause.Important brands, like Pedigree, got involved and they keep helping the shelter to the day.The shelter didn't close down and it's still working.And Finally, for the first time, we made man to be the dog's best friend.

Look for friends the quickest and cheapest way. The first step was to produce a photo session with the shelter's dogs, the portraits were based on their personalities. Then we used the most popular medium to make friends, FACEBOOK. Each dog had a profile, and in a few weeks, they'd begin to make online friends. Each dog got around 50 friends and stayed in constant communication. The campaign began to grow in popularity to the point that the media and celebrities got involved. A few weeks after the first online contact, the dogs' friends were dated at different parks so they could meet in person and so their friendship would grow. We sent direct mails to the dogs' friends consisting of a book which highlighted the values of friendship. Through Facebook, we sent invitations to art expos and dogs' talent shows, these worked as a fundraising source for the shelter.

The following campaign was created for one of the biggest and most important dog’s shelters in Costa Rica. And in 2009, they requested our help.

Costa Rica holds over 1,000,000 homeless dogs. In January 2009, a big earthquake shook the country and left another lot of them on the streets. This overpopulation of dogs affected directly the Cielo Verde Dogs Shelter, and it became impossible to take care of their 250 dogs for the lack of resources and support. So the shelter came to us to request a strategy that would solve this problem in a fast and effective way. For us, the situation was ironic... man's best friends were alone and with nobody looking after them.