1:We began with an expectation plan in radio, press, social networks, blogs and music-specialized websites. In all this media, the soundtrack was promoted through teasers and trailers, and very soon after people began getting involved with the project, speculating about the subject and asking why it was never going to be seen.2:On this stage, we gave away singles on different radio stations and music channels. The response was immediate, and in only 3 weeks, 2 singles got to the top 10 in many radio channels, making the project a lot more popular .

For 2009, the Ministry of Culture from Cosra Rica and the National Libraries requested a campaign to solve a very particular problem: Costa Ricans, especially the new generations, have put down the habit of reading, and the very few that do read, are influenced on what they see on TV, movies and the internet, leaving behind their culture and roots.The goal was clear, get the new generations closer to reading and engage them in a fun and entertaining way to the stories written by the costa rican authors, rich in identity and culture.

Results:10,000 youngsters visited the libraries not only for the soundtrack album, but also for the books behind each song.For the first time, 4 songs that were made for literature, got to the top positions in different music charts.Social networks were bombarded with positive comments about the project.

Huge free media coverage was given to the project, also placing the national literature in the position it deserved to be.

3:The campaign was revealed in one of the most popular radio programmes in the country. Here we explained the disc contained 18 soundtracks for novels, tales and poems by Costa Rican writers and that the album could be acquired totally free after registering in a public library and taking a book home.