For a week, we’ve sponsored the TV show Dawson’s Creek, so we’ve had the opportunity and the rights to produce bumpers ads during the show.

A good idea that transformed the meaning of bumpers ads into something else for our client, which let us give the message in a more impressive way.

Our idea was to introduce the ads inside the program itself, so we’ve created a 3D fly and put it on Dawson’s mouth in different love scenes.

TV audience