Social and Influencer > ONLINE ADS
LOTUS BANNER
OGILVY INTERACTIVE, London / LOTUS NOTES / 2001
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Overview
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CampaignDescription
Create interactive campaign to support the proposition and collect data (i.e. banners, interstitial, or recommend other elements: game, etc) while being appropriate and highly relevant to target audience.Developers enjoy a challenge and the 'retro' feel of the game also appeals to this audience promoting them to give the game a try. The frustration in the game is a key angle in delivering the parallel message of frustration in writing back-end code.
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