The gaming market is very competitive. Many rivals exist.

If the users found the game is not interesting at first glance, then it will be instantly buried.

This applied to Clash Royale; the original characters looked very westernized for Japanese eyes as their style reminded them Pixar animation; they felt distanced.

Our solution was to ask a ‘Japanimation’ character designer to give the original characters makeover and then return the game to the Japanese market with more fresh and familiar look for the audiences.

We asked a renowned Japanese character designer to re-design the selected characters in a Japanimation style. Then we added motion and created TV commercials as well as executing large-scale outdoor campaign.

As soon as the campaign started, the characters caught the Japanese people's heart and Clash Royale became the hot topic on the SNSs.

The film was repeatedly played on Youtube and the total number of view counts reached over 6,400,000 worldwide.

The game sales rose dramatically along with the ranking — went up and stayed within Top 10.

Clash Royale is one of the most popular smartphone games around the world.

Yet, in Japan market, it has been struggling to attract the users.