Miru is the innovative disposable contact lens with the world first package as thin as 1mm.

Miru takes its name from the Japanese world 'Miru' -- To See.

Upon its debut in European market, the brief was to execute the campaign to establish a strong brand image with low budget.

Our solution was based under the theme of 'To See'; an essential function of the contact lens as well as the brand name. We created the branded contents offering the experience that no one has ever seen and developed a bespoke camera allowing to shoot moving image in all direction, 720 degrees, and created a short film with this camera.

Launching a new contact lens brand, “Miru”, in the western market.

On the 31st of October, 2013, we have launched the website and released the Google Play app for Android smartphones and tablet.

As soon as this content launches, the new ways of seeing attracted a lot of media coverages including Google “Think Insight”, Ad Age “Pick of the day”, FWA “Mobile of the Day”, Communication Arts Magazine “Web of the Day” and various other media.

The average time spent on the site recorded as 3 minutes 46 seconds, which shows that the visitors are fully enjoying the contents per visit.

Our solution was based under the theme of 'To See'; an essential function of the contact lens as well as the brand name. We created the branded contents offering the experience that no one has ever seen and developed a bespoke camera allowing to shoot moving image in all direction, 720 degrees, and created a short film with this camera.

Miru is a high-end product pursuing the possibility of being a design product for the first time as a contact lens brand. With limited amount of budget, above-the-line execution was not possible. Therefore what we needed was to come up with a campaign to reach and appeal our target, the Western influencers.