The exchange of business cards is an essential part of Japanese business etiquette, yet it is very ritualistic and almost comic in a modern business setting. The more the people, the more the exchanges and inefficient it gets; Japanese business meeting is known to be over-crowded.

We focused on the ritualistic aspect of exchanges and turned entire movement into a dance performance. At the very end, the film suggest a simple solution, using Eight, which reinforces the usability of this service.