Titanium > Titanium and Integrated
MORI, Tokyo / HONDA / 2014
Overview
Credits
CampaignDescription
‘Honda 3D Design Archive’ is the attempt to co-create a new concept model with the customers by sharing with them the 3D data of concept models Honda has introduced in the past. The users are allowed to modify and share their works under Creative Commons license. In the new era of manufacturing brought by the advancement of technology, like internet and affordable 3D printers, the customers are no longer treated as ‘users’ but ‘co-creators’.
Effectiveness
During the first month of the launch, more than 53,000 files were downloaded from all over the world. This number is not a small number compared with the total number of 3D printers shipped during 2013, 68,000 units.
As a result of this radical communication idea Honda was able to introduce the "art of manufacturing" to it's users, something that has never attempted in history and changed the conventional communication framework between a manufacturer and its users. With a great request from the global 'Makers', the client has decided to add further concept models on the website.
Implementation
In January 28, 2014, the press release was globally published and the website was launched.
From March 20th to the 23rd in 2014, the Honda 3D Archive event was held at the 1st floor of Honda headquarter in Tokyo.
In March 31, 2014, additional concept model data ( U3-X / MOTOR COMPO ) were released on the website.
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