In 2014,

October 27 The world premier of the video on NBC Today.

October 27 Japan premier of the video via Gizmode Japan.

October 27 The campaign website iwontletyoudown.com was launched.

October 31 The making-of video has been uploaded to the website.

November 3 The Interactive content has been added to the website.

The client’s target was quite modest, 1,000,000 views. We easily reached this number in 10 hours after the launch. In fact, our - the creative team - target was 10,000,000 views, which we thought was a challenging number but have managed to reach it in one week. Now the video has earned over 20,000,000 views and the customers around the world love the film, and praise Honda for supporting the production though their product. The number of access to Honda's UNI-CUB global website increased by 1,487% compared with the same time last year. (19,637 PV in the end of March, 2014,  291,968 PV in the end of March 2015)

UNI-CUB is a new personal mobility device developed by Honda. For its global branding effort, they created a “collaborative music video” with popular band, OK Go. The entire video was filmed in one continuous shot with a drone from 0 meters to 700 meters above ground. In 10 hours the video reached 1 million views. In 6 days, 10 million and currently 20 million and counting. The microsite provided the making-of, product information and an interactive video which allowed users to design their own mass game. The sequential launches kept the campaign viral for a long period of time.