A frosty launch campaign for Uniqlo’s new winter collection.

Thanks to Uniqlo’s DAN-PAN bottoms with HEATTECH and BLOCKTECH technologies, you can now Skip Winter.

Skip Winter tells the story of a dance routine in a snow-filled urban square — captured entirely from the waist down.

Shot on location in Kiev in the summer heat, we successfully turned our set into a winter wonderland.

As the film only captured the dancers entirely from the waist down, the choreography and camera angles needed to be creative and entertaining for the audiences. With the power of editing and music, we tried to create the danceable mood to show that if you wear Uniqlo pants, you feel like dancing despite the cold weather outside.