In this ad for Norwegian scratch card lottery, Flax, we follow the actual consequences of an astronaut´s visit to the toilet. It is the first ad in a larger campaign urging people to open their eyes that the world is full of small and big lucky signs, which can motivate them to feel lucky and buy a scratch card.

Flax (means luck in Norwegian) is the most well known scratch card lottery in Norway. Flax is issued by Norsk Tipping (Norwegian Lottery) a state own lottery company that gives all its revenue to sports and cultural activities.