A commercial trilogy to encourage blood donation, created for the platform of social responsibility S.B.T do Bem. It’s an action combined with SBT’s streaming programming, in the commercials the message enhances that if the blood bank doesn’t increase, the bloody movies will be taken down.

Each commercial follows the suspense line with iconic horror movies characters.

The metalworker is now unemployed, and became a hairdresser of the famous character of The Ring. And the characters’ interaction with people in the commercial shocks and there is a reflection: Screen with no blood. Get off the couch. Donate blood.