Outdoor > Posters: Sectors
DENTSU IMPACT, Gurgaon / BENSON POLYMERS / 2019
Overview
Credits
Cultural/Context information for the jury
In the typography design, a tube of Polyfix Instant Glue has been added as a device to one letter of the negative word, turning it into a new letter. The change in the letter makes it a complete new word, which is completely opposite of the previous word and also positive. We have used antonyms which are related to breakage, that can be easily fixed with the help of a glue.
For instance,
'Tod'*, which means break, changes into 'jod'*, which means join after using the device of the Polyfix Instant Glue tube.
Please refer to the supporting image for the translation.
This highlights that a ‘fix’ is quick and easy with Polyfix Instant Glue.
*(This is how the Hindi word sounds in English)
Translation. Provide a full English translation of any text.
Tod* (Hindi) = Break (English)
Jod* (Hindi) = Join (English)
*(This is how the Hindi word sounds in English)
Please refer to the supporting image for the translation.
Is your poster/billboard is larger or small than a 6 sheet poster
It is smaller than (1200 x 1800mm).
More Entries from Other FMCG in Outdoor
24 items
More Entries from DENTSU IMPACT
24 items