Outdoor > Posters: Sectors
DENTSU IMPACT, Gurgaon / BENSON POLYMERS / 2019
Awards:
Overview
Credits
Cultural/Context information for the jury
In the campaign, a tube of Polyfix Instant Glue has been added as a device to one letter of the negative word, turning it into a new letter. The change in the letter makes it a complete new word, which is completely opposite of the previous word and also positive.
For instance, leak, changes into repaired after using the device of the Polyfix Instant Glue tube.
Translation. Provide a full English translation of any text.
Leek* (Hindi) = Leak (English)
Theek* (Hindi) = Repaired (English)
*(This is how the Hindi word sounds in English)
Please refer to the supporting image for translation
Is your poster/billboard is larger or small than a 6 sheet poster
Its smaller than (1200 x 1800mm)
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