In the campaign, a tube of Polyfix Instant Glue has been added as a device to one letter of the negative word, turning it into a new letter. The change in the letter makes it a complete new word, which is completely opposite of the previous word and also positive.

For instance, leak, changes into repaired after using the device of the Polyfix Instant Glue tube.

Leek* (Hindi) = Leak (English)

Theek* (Hindi) = Repaired (English)

*(This is how the Hindi word sounds in English)

Please refer to the supporting image for translation

Its smaller than (1200 x 1800mm)