We have captive audiences who come to Max itself – either for a doctor visit or they are waiting for patients' recovery. We can coax them with effective communication to get a check done.

The campaign is based on a powerful visual idea, where we have shown that people relaxing with baby wild animals.

Thus, sending a simple message to the audience, that anything can be tackled easily, when it is small or at an early stage.

Generally, in hospitals, we see very informative or infographic posters, which does not grab any attention from the people. And that’s how it becomes a blind spot. Using animals in a space like a hospital will grab eyeballs. This will allow us to tell the story effectively.

Its smaller than (1200 x 1800mm).