Film Craft > Film Craft

POLITICS. TAMED.

FRAMESTORE, London / THE TIMES & SUNDAY TIMES / 2019

CampaignCampaignLayout(opens in a new tab)
Film
1 of 0 items

Overview

Credits

OVERVIEW

Write a short summary of what happens in the film

Ever thought that the goings-on in the House of Commons sometimes resembles that of a noisy zoo? You're not alone. This advert shows you just what it would be like if the politicians were replaced by an animal counterpart.

Cultural/Context information for the jury

The United Kingdom are obviously under going political turmoil with the uncertainty of Brexit. The advert was aired a month before the deal is to go ahead so it is a particularly tongue-in-cheek viewing for the audience here.

Tell the jury about the visual effects and summarise any relevant challenges or techniques.

Most of the animals were shot on green screen with a two camera rig enabling us to always be certain of having the right perspective whenever we got a good bit of performance. There are also several CG animals that had to be integrated alongside the real ones. The interior background is entirely computer-generated and had to be lit and graded in a way that was aesthetically engaging but would also work with the restrictions of how we could shoot the green screen.

More Entries from Visual Effects in Film Craft

24 items

Grand Prix Cannes Lions
RESOLVE (MYANMAR)

Editing

RESOLVE (MYANMAR)

THE NEW YORK TIMES, FINAL CUT

(opens in a new tab)

More Entries from FRAMESTORE

24 items

Shortlisted Cannes Lions
SNAPDRAGON 'COMING SOON'

Direction

SNAPDRAGON 'COMING SOON'

QUALCOMM, FRAMESTORE

(opens in a new tab)