Creative Effectiveness > Creative Effectiveness

'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

McCANN LONDON / MICROSOFT / 2019

Awards:

Gold Cannes Lions
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More Entries from Creative Effectiveness in Creative Effectiveness

24 items

Grand Prix Cannes Lions
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BLACK SUPERMARKET

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Gold Cannes Lions
IT'S A TIDE AD

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IT'S A TIDE AD

PROCTER & GAMBLE , SAATCHI & SAATCHI

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Gold Cannes Lions
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

Creative Effectiveness

'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
THE ALL-IN PROMO

Local Brand

THE ALL-IN PROMO

NEWSAN, DAVID

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Silver Cannes Lions
PRESCRIBED TO DEATH

Creative Effectiveness for Charity/Non-profit

PRESCRIBED TO DEATH

NATIONAL SAFETY COUNCIL, ENERGY BBDO

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Silver Cannes Lions
PROJECT 84

Creative Effectiveness for Charity/Non-profit

PROJECT 84

CAMPAIGN AGAINST LIVING MISERABLY, adam&eveDDB

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Silver Cannes Lions
SCARY CLOWN NIGHT

Multi-market Creative Effectiveness

SCARY CLOWN NIGHT

BURGER KING, LOLA MULLENLOWE

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Bronze Cannes Lions
DUNDEE: THE SON OF A LEGEND RETURNS HOME

Creative Effectiveness

DUNDEE: THE SON OF A LEGEND RETURNS HOME

TOURISM AUSTRALIA, DROGA5

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Bronze Cannes Lions
AUDI / VORSPRUNG DURCH TECHNIK: BEAUTIFUL CARS WITH AMAZING BRAINS (2015 – Q1 20

Long-term Creative Effectiveness

AUDI / VORSPRUNG DURCH TECHNIK: BEAUTIFUL CARS WITH AMAZING BRAINS (2015 – Q1 20

AUDI, BBH

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Bronze Cannes Lions
HAIR TALK

Single-market Campaign

HAIR TALK

UNILEVER, WUNDERMAN THOMPSON BANGKOK

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Bronze Cannes Lions
#SUPERSICKMONDAY

Social Behaviour & Cultural Insight

#SUPERSICKMONDAY

RECKITT BENCKISER, McCANN NEW YORK

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Bronze Cannes Lions
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

Social Behaviour & Cultural Insight

'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

MICROSOFT, McCANN LONDON

(opens in a new tab)
Shortlisted Cannes Lions
NATURE REPRESENTED

Creative Effectiveness

NATURE REPRESENTED

SAMBITO, GREY

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Shortlisted Cannes Lions
SELFIESTIX

Creative Effectiveness

SELFIESTIX

MARS, COLENSO BBDO

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Shortlisted Cannes Lions
BLACK SUPERMARKET

Collaborative Creative Effectiveness

BLACK SUPERMARKET

CARREFOUR, MARCEL

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Shortlisted Cannes Lions
BLOODNORMAL

Challenger Brand

BLOODNORMAL

ESSITY, AMVBBDO

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Shortlisted Cannes Lions
THE ALL-IN PROMO

Challenger Brand

THE ALL-IN PROMO

NEWSAN, DAVID

(opens in a new tab)
Shortlisted Cannes Lions
DUNDEE: THE SON OF A LEGEND RETURNS HOME

Single-market Campaign

DUNDEE: THE SON OF A LEGEND RETURNS HOME

TOURISM AUSTRALIA, DROGA5

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Shortlisted Cannes Lions
SINDOOR KHELA - #NOCONDITIONSAPPLY

Single-market Campaign

SINDOOR KHELA - #NOCONDITIONSAPPLY

TIMES OF INDIA GROUP, FCBULKA

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Shortlisted Cannes Lions
THIS COKE IS A FANTA

Single-market Campaign

THIS COKE IS A FANTA

COCA-COLA, DAVID SÃO PAULO

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Shortlisted Cannes Lions
THIS COKE IS A FANTA

Social Behaviour & Cultural Insight

THIS COKE IS A FANTA

COCA-COLA, DAVID SÃO PAULO

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Shortlisted Cannes Lions
NATURE REPRESENTED

Breakthrough on a Budget

NATURE REPRESENTED

SAMBITO, GREY

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Shortlisted Cannes Lions
KFC 'FCK'

Breakthrough on a Budget

KFC 'FCK'

KFC, MOTHER

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THE FACE OF DISTRACTED DRIVING

Creative Effectiveness

THE FACE OF DISTRACTED DRIVING

AT&T, BBDO NEW YORK

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More Entries from McCANN LONDON

24 items

Grand Prix Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Media / Entertainment

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

Creative Effectiveness

'XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL' – TURNING FANS INTO FANCHISEES

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Media: Large Scale

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Use of Digital Platforms

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Use of Print or Standard Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail Promotions & Competitions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Ambient Experiential & Immersive Digital

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Gold Cannes Lions
SURVIVAL BILLBOARD

Live Experience Games

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
SURVIVAL BILLBOARD

Live Advertising and Events

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Gold Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Co-creation & User Generated Content

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
FOOTBALL DECODED

Media / Entertainment

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Innovation in Visual Storytelling and Branded Entertainment

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

Media & Publications

SURVIVAL BILLBOARD - TERMS & HORRIBLE, HORRIBLE CONDITIONS

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Live Brand Experience

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Retail & Customer Promotions

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

Launch / Re-launch

XBOX DESIGN LAB ORIGINALS: THE FANCHISE MODEL

MICROSOFT, McCANN LONDON

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Silver Cannes Lions
SURVIVAL BILLBOARD

Use of Adapted Billboards / Posters

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
FOOTBALL DECODED

Excellence in Brand Integration & Sponsorships

FOOTBALL DECODED

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Use of Ambient Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Launch / Re-launch

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SURVIVAL BILLBOARD

Integrated Campaign led by Outdoor

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
SQUADVERTISER

Integrated Multi-Platform Campaign (Online & Offline)

SQUADVERTISER

MICROSOFT, McCANN LONDON

(opens in a new tab)
Silver Cannes Lions
FRIEND COMPASS

Innovative Use of Social for Mobile

FRIEND COMPASS

MOMONDO GROUP LTD, McCANN LONDON

(opens in a new tab)
Bronze Cannes Lions
SURVIVAL BILLBOARD

Integrated Campaign

SURVIVAL BILLBOARD

MICROSOFT, McCANN LONDON

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