As the film starts, we can see a 50 euro banknote and what seems like indinstinct banknotes placed on a table.

One at a time, we can see banknotes from all over the world showing illustrations that reflect different situations. The song lyric's describe how, sometimes, money makes things hard and difficult. As it plays, we can see different illustrations of historical battles, people braking chains or hard workers making an effort every day to earn enough money. A pile of rocks portray how hard it is to get along despite our effort and a dandelion flower reflects how all our gains come as easy as they go.

To overweigh the difficulties, a series of free birds flying banknote's illustrations give a powerful message of hope: every effort must be rewarded and Bankinter will help you along the way.

Bankinter had plans to continue growing their customer base and recover the Spanish financial category reputation after the 2008 financial crisis with a new positioning, “The bank that sees money just like you do”. When the pandemic hit, a clever storytelling would not be enough. We should contribute with actions, a series of unprecedented measures to help customers and employees affected by the pandemic.

As a result, Bankinter created a package of measures that responded to their clients’ needs in record time. We replaced our previous song 'Banknotes 1' and introduced this one in order to reflect the new actions. Using the same musical resource as before we adapted the song lyric's to this new situation.