Film Craft > Production
OPPO, Shenzhen / COLOROS / 2022
Overview
Credits
Write a short summary of what happens in the film.
OPPO launched its latest OS system - Color OS12. In the product feature film, rather than doing the conventional informative video, the film uses different techniques like stop motion, CG, and different visual effects to convey the features of the OS. We follow the journey of our protagonist, with a simple tap and by updating to ColorOS 12, and using metaphor in her daily life to convey the benefits of the ColorOS 12. Throughout the whole film, we see the benefits of ColorOS 12 which everything syncs together without hassle.
Tell the jury about the production design / art direction.
Our production design play an important role in storytelling. It enriches and enhances the realism of our storytelling. The story follows the journey of our protagonist as she travels from one space to one space in her apartment. In the production design, we put in a lot of thoughts on having small little details that could further enhance the character of our protagonist. With manga posters, small little toy figurines planted across the apartment, and mix media execution, we hope to set up our character as a playful and adventurous person where shes open to many new different things reflecting back to the product.
This film was done at the height of the pandemic so the whole production process was done remotely from ideation to final delivery. Much of the visual effects were done by people working remotely as well with an 8hr time difference with the client.
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