Brazilian funk is a worldwide mania thanks to KondZilla, the YouTube channel that gave visibility to favela's culture and became TOP 3 in the world.

But female representation was still an issue as women lacked opportunities. They would only be invited to appear in music videos in hypersexualized roles while men got all the important projects.

That was when we created HERvolution, a contract clause that guarantees more women in the music industry. As it began to spread among women's groups, other industries started to use it and, at KondZilla, it got so big it became an independent music label.

If you know Brazilian Funk it's thanks to KondZilla, the YouTube channel 100% dedicated to favela's culture. But the more Brazilian funk became known worldwide, the more we saw the sexism behind it. So how do we change an industry that doesn't want to change? By using the only thing these guys respect: contracts.

That was when we created HERvolution, a cause transformed into a clause. A simple sentence that converted women’s will into a men’s legal obligation to guarantee more girls in the music industry.

HERvolution is a cause transformed into a clause.A simple sentence that any woman can add to her employment contracts, which guarantees more girls in the music industry:“Regardless of the role performed in the project described, the contractor has priority in appointing and hiring a woman to work directly with the contractor.Failure to comply with the clause may result in fines or contract termination.”

The HERvolution clause spread among women's groups,and they began to use it in several ways.Then what began as a silent movement started showing off its faces and went beyond a YouTube channel, becoming an independent music label and even a broadcast TV program.

The HERvolution gave female artists and producers the chance to show their talents. Where there was a woman, now there are two. Where there were two, now there are four. And where there were four, now there is a whole female team behind it.

When it came to Brazilian funk, artists used to be male, producers used to be male and the money… used to be theirs. Men, men, men… where were the women?

So, to fight against women’s objectification and to change a worldwide music industry that didn't want to change, we used contracts, the only thing the guys in Brazilian funk respect. We created the HERvolution clause, a clause that any woman can add to her employment contracts, which guarantees more girls in the music industry: a simple sentence that transforms women’s will into men’s legal obligation.

We added the HERvolution clause to all KondZilla contracts. A simple sentence that began to change the Brazilian funk industry project by project. Now, regardless of the role performed in the project, the contractor has priority in appointing and hiring a woman to work directly with the contractor. Failure to comply with the HERvolution clause, may result in fines or contract termination.

After some time, the HERvolution clause started circulating in women's groups and they started using it in all sorts of ways. So, the silent movement started showing off its faces: HERvolution went beyond a YouTube Channel, becoming an independent music label and even a broadcast TV program.

With the HERvolution clause, KondZilla started taking some steps to ban women’s objectification. On YouTube, it went from 20 to 66 million subscribers, becoming one of the Top 3 channels in the world.

And as the HERvolution clause started spreading among women's groups, they began to use it in several ways and the silent movement started showing off its faces.

HERvolution started being used by other industries, and it got so big that it became an independent music label and what was born as a movement to pressure the music industry became part of it.

KondZilla was created to show Brazilian funk and favela content to a worldwide audience. And the HERvolution clause was created to fight the sexism behind it, giving female artists and producers the chance to show their talents.