We joined forces with dancers, scenographers, filmmakers to bring it to life a free interpretation of an original song.

It featured a diverse cast, performing dance-moves with a lot of sensuality to the brink of violating policies, but never actually bursting through it.

The music video was shot in one day on a 19th century mansion, using practical effects, minimum post-production corrections.

Talking about sex is considered taboo in Brazil for various cultural, social, and even religious reasons.

1 - Religious Influence: Brazil has a strong religious influence, especially Catholic and Evangelical, which often promotes conservative views on sexuality.

2 - Media and Representation: The media in Brazil presents a duality in relation to sex, being liberal in the display of erotic content and conservative in serious discussions about sexuality.

3 - Advertising Policies on Social Networks: Social networks like Facebook, Instagram, and Twitter adopt strict policies related to the advertising of products and services linked to sexuality. This includes restrictions on advertisements about contraceptives, sexual health, and sex education.

The film begins with two strangers standing back-to-back, dancing on their own and seeking pleasure individually.They face each other, there’s some tension on their gaze like they’re still figuring out how to connect. Their dance moves slowly start to come together. They soon embrace and begin to dance as one, exploring all rooms, getting close, sometimes separated only by a thin layer of fabric. Along the scenes we see Olla’s condom. When the couple it’s all familiar, a new element enters the room. The dance-moves are more wide, expansive, intertwined between them. Another girl enters naturally and now they are four. The lovers keep dancing, switching partners, always looking satisfied. The camera orbits them, getting speed till the point that they become a whole thing. We see a sequence that builds up with flashes of other moments. The film ends in a packshot top view with Olla’s condom in place.

Olla Sensitive is the thinnest condom in its category. Our challenge was to communicate this launch massively, positioning Olla Sensitive as the benchmark brand for pleasure and sensations in a category where many consumers believe that condoms reduce pleasure. Additionally, we faced the challenge of conveying our message through media outlets that have strict policies related to the advertising of products and services linked to sexuality.

The biggest challenge of this project was to create a campaign that would comply with the Advertising Policies on Social Networks—and we succeeded. For the first time, none of the campaign's assets were removed, accumulating more than 123,104,121 impressions. Despite these impressive quantitative results, our main objective was to raise awareness about the launch of the new condom. In this, we excelled. It was an incredible way to kick off an important agenda, engaging consumers and addressing such a relevant issue.