1882. This film is a journey through time, told by a mystical and omnipresent being in the form of a black woman. She is the one who announces that the Princess is on her way, causing excitement in a small village in Rio de Janeiro, Brazil. The entire village stops what they're doing and watches eagerly as the carriage carrying the princess passes through.

As she makes her way through the village, people are celebrating. Everyone wants to raise a glass to welcome the Black Princess. As they lift their bottles, we are taken on a 140-year journey through history, before fast-forwarding to the present day, where the Black Princess continues to set the tone for the crowd in a rock show. Because more than just a beer with a story, the Black Princess was made for you to create the next one.

Situation:

Black Princess celebrated 140 years of history in 2022. Despite being one of Brazil's oldest beers, the brand lacks sufficient target recall.

Recently, the Brazilian market has been flooded with the launch of countless foreign beers that have also positioned themselves as "premium lagers" - crafted solely with water, malt, and hops - just like us. However, due to their higher brand awareness, the target attributed more tradition to the competitors, which wasn’t accurate because Black Princess is a Brazilian beer and has been on sale since 1882.

Brief:Celebrate the 140-year anniversary of the brand through a film that revives its legacy, showcasing how this beer remains an invitation to break away from the ordinary even to this day.

Objectives:

• Revive the brand's legacy, accrediting its tradition and relevance to the audience.

• Present the brand as a contemporary beer that has reinvented itself without losing its attributes.

The purpose of the photography was to bring lyricism and fantasy to a simple and concrete story. We built a magical atmosphere that subtly approached fairy tales, with a different language that we call "Enchanted Baroque".

The film shows the arrival of a "Rural Prince": a true man, with unpolished beauty and muddy boots, who brings with him a magical potion capable of bringing joy to the previously gloomy "kingdom". All of this is done in an adult way without falling into the clichés of a childish genre. The yellow of the brand opens and closes the film in a playful way, as intense as the bitterness of the beer. We believe that this language not only enhanced the narrative, but also the product itself. It is a very different language in this category of alcoholic beverages.

Black Princess is a craft beer that originated in 1882 in Rio de Janeiro, back when the city was the capital of Brazil. During the years of the Portuguese Empire, it was considered one of the country's main beers.

That's why both the scenes and the photography in the film evoke the historical period of 1882 and follow its journey over time until today. The choice to represent the present day in a rock concert is justified by the fact that the brand identifies itself in terms of attitude with the genre and sponsors major international festivals and concerts, such as the Kiss tour in Brazil.

It's worth noting that the opening narrator in the film references local deities that transcend time, adding a mystical touch to the story. The scenes used also evoke this historical period and help to transport the audience to a different time and place.