This film is honoring Arthur Ashe's groundbreaking achievements, particularly during Black History Month. It amplifies African American voices, fostering understanding and appreciation of their struggles. Ashe's activism resonates with contemporary issues, inspiring social change. Through innovative production and storytelling, the film showcases production's power to educate and provoke thought. It serves as a reminder of Ashe's enduring impact and a catalyst for dialogue on race, equality, and social justice.

The film's tribute to Arthur Ashe holds significant cultural and historical resonance, particularly within the context of Black History Month in the United States. Ashe's legacy as the first black man to win the U.S. Open men's singles title transcends the realm of sports, symbolizing resilience, achievement, and advocacy for civil rights. Furthermore, the film's depiction of Ashe's elegant rebellion and multifaceted contributions resonates deeply with the African American community, highlighting the ongoing struggle for equality and representation. By weaving together elements of tennis, activism, and personal narrative, the film captures the essence of Ashe's enduring impact on American society, making it a poignant and timely tribute to a cultural icon.

The film is a cinematic tribute to Arthur Ashe's pioneering legacy, meticulously crafted with attention to detail and artistic flair. It opens with a recreation of the iconic 1968 U.S. Open court, where Ashe made history as the first black man to win a Grand Slam title. Through a blend of live-action footage and animation, Ashe's remarkable journey unfolds, capturing his elegance and resilience both on and off the tennis court. The production team's dedication to authenticity is evident in the casting of actors who embody Ashe's likeness and in the creation of period-accurate wardrobe and visuals. An original soundtrack underscores the film's emotional depth, while analog film elements evoke a sense of nostalgia. Ultimately, the film stands as a timeless homage to Ashe's enduring impact on sports, activism, and cultural history.

The production of the short film honoring Arthur Ashe's legacy was driven by a clear brief: to celebrate his multifaceted achievements as the first black man to win a Grand Slam in tennis, a civil rights activist, and a health awareness educator, particularly during Black History Month in the US. The team aimed to create a dynamic and visually engaging tribute that showcased Ashe's elegance and resilience both on and off the court. With a mixed media approach combining voice recordings, photographs, and archival footage, the film sought to capture the essence of Ashe's persona and commemorate his enduring legacy. The project was a collaborative effort, drawing on the talents of a diverse team dedicated to honoring Ashe's impact on sports, activism, and public health.

The strategy of partnering with an icon and a major sports event surpassed expectations:

- The effort led to +7 p.p brand preference, +70% brand favorability and a whopping 4.6X ROI, as measured by lift study.

- The film was seen by ~14 million people within the target audience on linear tv and another ~3 million people on digital properties during the US Open.