This work is possible using radio frequency technology. Through electromagnetic waves we are able to launch our message into infinite space and invite anyone in the Universe (literally) to enjoy fresh products on promotion.

In Spain, retail brands started a fierce price campaign war, in which media pressure multiplied considerably, and consumers became increasingly exhausted.

We needed to be relevant and communicate in a different way, to generate attractive content beyond 3x2 offers on tuna.

We took advantage of a moment when UFO debate was booming to do something that had never been done before, launching a communication campaign in outer space.

The message itself is not the relevant issue but rather the target audience, the aliens. And how we created those messages with a space consultant, who advised us by analysing the communication that had been launched into space, things like DNA, molecular size... things that were not very attractive. Much better to talk about the taste of tomatoes and our fresh seasonal products. So, the messages we send out are like that, promotions of excellent products with a 15% exclusive discount offer.

If you're visiting the Earth, don't forget to visit Carrefour. Enjoy the best fresh Earth's products, grown in our land, watered with our water and matured thanks to our star, the Sun. Our planet offers incredible products. Undisputed quality and flavour. It will be worth travelling all those light years to enjoy a tomato, a good tomato, like the ones we offer at Carrefour.

Moreover, if you come now and you subscribe to my Carrefour +, you will get a 15% discount on your savings cheque that you can spend, for example on fuel, because that ship will not consume little.

You know, if you come to Earth in the name of peace, stop by Carrefour and you'll leave in the name of Carre-Carrefour (jingle cover by Daddy Cool).

Carrefour, here to be able to choose is to be able to save.

In a market that is competing very aggressively on price, we decided to talk about the quality of our products in order to generate value for money, to increase its value, as prices were at an all-time low.

To create an attention-grabbing communication campaign based on the quality of our fresh produce in an unprecedented way.

Generate conversation, engagement and traffic to the retail business.

The modest campaign had a great impact on the audience. It increased participation and subscriptions to Abono + (a new loyalty system for fresh products launched by Carrefour).

1700000 views in 3 days.

24MM impacts

We had to send the various electromagnetic waves avoiding the satellites. To ensure that the messages would continue to propagate through the Universe and would not enter into terrestrial repeaters. We also avoided the coordinates of planets where we already know there is no life.

We have no extraterrestrial data. But, during that time we analysed the UFO sightings they increased, as well as the number of people who went to Carrefour.

Coincidence... who knows.